

#All good things come in threes examples how to#
If you fancy adding a dash of humour to your copy but aren’t sure how to go about it, the rule of three is a great starting point.Or, more simply, you could use bulleted lists of three to make your posts easier to scan (and the key points easier to remember) Your post could address three main ideas.

Use it to inform your blog post structure.And, of course, the list wouldn’t be complete without an example from Innocent, which always stand out with their consistently stellar copywriting:.But, because the first sentence has three adjectives and the fourth feature gets its own sentence, it still feels snappy and satisfying: This brand bio actually contains four features.This simple description effectively boils down the jeans’ features.Here are a few real-life examples of the rule of three in action: But not so many that it feels overwhelming. It has enough features to make you want to find out more. On the other hand, saying it’s - deep breath - affordable, easy to use, innovative, durable and reliable makes it sound like you’re trying too hard.īut describe it as affordable, durable and easy to use and - ah! - it hits the spot.
